Yellowjackets
I played a key creative role in Movement Strategy’s winning pitch for Yellowjackets, Showtime’s now award-winning series. After the successful pitch, I developed the show’s first 3-image Instagram post and contributed to additional campaign content. To highlight the campaign’s success, I also designed a microsite for the agency’s case study.
[Freelance ACD @ Movement Strategy]
[Freelance ACD @ Movement Strategy]
First Instagram Post
Being one of the lucky few that was able to preview the series ahead of it's launch, I took inspiration from the catalyst of the show, the plane crash. So as a teaser, I ideated the airplane crash to span across a row of three images, with the release date written across. The series used this as the first post(s) for the new account before airing.
Cinemagraph Teasers
This animation used the flight recorder "black box" visual as a background to what could be heard as captured footage from the crash, giving viewers a taste of some of the chaos that it was foreshadowing.
Microsite Design
After the successful execution of the campaign, Movement Strategy wanted to create a microsite case study that showcased the various platform strategies and results. I designed and gave web design production notes for this responsive page.
