Social & Digital

/work/social&digital

Red Bull:
Super Bowl Teaser Campaign

Senior Designer – Kastner LA

Extended the Penguins TVC into a pre-game social, AR, and streaming campaign designed to build anticipation around Red Bull’s Super Bowl moment and bring “Gives You Wiiings…but only if you drink it” to life. Leaning into the irony of flightless penguins gave us a simple, ownable idea that could flex across formats, including a live Super Bowl watch party giveaway.

“Penguins” 30-second TVC

Cinemagraphs positioning penguins as the characters needing “wiiings”/Red Bull.

Gamified Snap Lens. Users could win a sampling can of Red Bull. They were directed to the campaign landing page.

Peacock Static Pause Ad fitting for the campaign message, with Red Bull cans trapped in a frozen block of ice.

Red Bull:
Summer Edition Campaign

Senior Designer – Kastner LA

A social-first campaign positioned Summer Edition Juneberry as the flavor of summer, building awareness and trial through quick, energetic content tied to the season’s sports and festival moments. Short-form 6–15 second videos and an interactive Snapchat maze brought the flavor to life across digital touchpoints.

:15 seconds

:06 seconds

A Snapchat game using gyroscope controls and movement reminiscent of the old marble maze game.

Red Bull:
Pinterest Campaign

Senior Designer – Kastner LA

Turned Pinterest’s collage feature into a participatory Coachella experience, positioning Red Bull as part of the festival getting-ready ritual while giving fans a way to remix their inspiration into their own vision of the weekend. The experience drove engagement with a chance to win access to Red Bull Mirage and exclusive Coachella perks.

In-feed carousel ad

Users click into Red Bulls branded page. Here they scrolled through contest rules and curated Red Bull collages.

Curated stickers & collage pins that users could pull from to create their own collages to be eligible to enter the contest.

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Real user-generated Pinterest pin created by user for contest entry.

Red Bull Mirage @ Coachella 2026

Yellowjackets:
Season 1 Social Launch

Freelance ACD – Movement Strategy

Launched Yellowjackets Season 1 with a social campaign designed to build intrigue around the show’s mystery and tension without giving too much away. A triptych debut post established the premiere date, followed by cinematic flight-recorder teasers using subtle motion and fragmented audio to hint at the crash and chaos ahead.

Tryptic teaser post utilizing the plane crash.

Foreshadowing cinemagraphs.

Dave:
Social Rebrand

Freelance ACD – Movement Strategy

Modernized Dave’s social presence with a cohesive visual system that made financial education feel more vibrant, approachable, and current. Built a collage-inspired 9-grid alongside animated content, carousels, cinemagraphs, and hero graphics to create a more dynamic and recognizable feed.

before

after

Initial Moodboards

Carousel 9-grid

In-feed static & animated posts

In-feed Carousel Post

Social Graphics

Looney Tunes: Space Jam 25th Anniversary Campaign

Freelance ACD – Movement Strategy

Celebrated the 25th anniversary of Space Jam by bringing the Tune Squad back into the social conversation through a playful, fan-first campaign rooted in nostalgia. Animated social videos, Instagram Live, GIPHY stickers, and ongoing IRL content turned the Tune Squad Tryouts into an evolving social story that invited fans into the world of Space Jam.