At Kastner, I create and print, digital, and social campaigns for Red Bull North America, the leading brand in energy drinks. I work on their signature cartoon-based campaigns and I also help craft lifestyle product campaigns that highlight Red Bull’s premium appeal. I collaborate with illustrators to refine and optimize artwork for various media, ensuring each execution maintains the brand’s dynamic identity. From brainstorming TV commercials to shaping social-first activations to ideating cartoon key visuals, I help deliver high-impact, visually engaging content for US regions.
[Senior Designer @ Kastner Los Angeles]
[Senior Designer @ Kastner Los Angeles]
Juneberry Summer Edition Campaign
Promotional Videos
Fresh, energetic campaign across digital, social, and retail to position Juneberry Summer Edition as the must-have summer fuel. We created 6, 10, and 15 second videos to drive awareness and to create an emotional connection with consumers by linking this product to summertime sports, while also communicating the product’s great flavor; juicy cherry, red berries and Juneberry with a red grape and slightly floral finish.
National Pride Campaign
Print: Key Visuals & Sampling
Print assets for Red Bull’s Pride 2024 campaign, bringing energy and celebration to sampling and on-premise activations, ensuring Red Bull remained a staple of Pride festivities. The creative was picked up by other international markets. 🎉
Digital: TikTok Interactive Ad
I ideated and helped produce a highly engaging TikTok activation known as a “Choose Your Own Adventure” experience celebrating the LGBTQ+ community. Users picked between two storylines to see how their choices played out, creating a dynamic and interactive experience. Working with digital producers and other creatives, we crafted a seamless journey that resonated deeply with Gen Z, driving above-average engagement, viewership, and likes.
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Here's some love we received <3
Study Pillar Campaign
Print: Key Visuals & Sampling
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Digital: TikTok Interactive Ad & Snap Lens Game
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More Digital Animations
Here's a few more animations for different pillars, continuing the brand’s signature style with high-energy narratives and vibrant illustrations.
