At Kastner I craft print, digital, and social campaigns for Red Bull North America, spanning their iconic cartoon ads and premium lifestyle content. I collaborate with creatives to develop TV spots, social activations, and key visuals—ensuring each piece reflects the bold, energetic brand across all media.
[Senior Designer @ Kastner]
[Senior Designer @ Kastner]
National Pride Campaign
Key Visuals
Key Visual development for Red Bull’s Pride 2024 campaign, bringing energy and celebration to on-premise activations. The creative was picked up by other international markets. 🎉
Shelf Strip
Icon development for in-store shelf strip signage.
TikTok Interactive Ad
TikTok “Choose Your Own Adventure” activation celebrating the LGBTQ+ community. Users followed interactive storylines, resulting in a dynamic experience that resonated with Gen Z and drove strong engagement and viewership.
Route 1:
Route 2:
Here's some love we received. <3
Product Sampling
4-Pack sampling box of the original Energy Drink flavor.
Juneberry Summer Edition Campaign
Short-Form Promo Videos
A fresh, energetic campaign across digital, social, and retail made Juneberry Summer Edition the must-have summer fuel, using short videos (6–15 sec) to build awareness through summer sports and highlight its juneberry flavor.
Snapchat Maze Game
Snap maze game using gyroscope controls and movement reminisent of the old marble maze game, replicating the wild feeling of trying to move through a summer festival crowd.
2025 Superbowl Campaign
Superbowl Halftime TV Commercial
Ahead of its 2025 New Orleans debut, Red Bull’s best-performing classic cartoon spot, Penguins, was re-introduced through high-impact, social ideas that amplified the spot’s playful physical comedy and its message:
"Red Bull Gives You Wiiings… But only if you drink it."
The work connected the brand to the energy of Super Bowl LIX with social-first, engagement-driven concepts designed for the lead-up to—and the day of—the game.
"Red Bull Gives You Wiiings… But only if you drink it."
The work connected the brand to the energy of Super Bowl LIX with social-first, engagement-driven concepts designed for the lead-up to—and the day of—the game.
Cinemagraphs
Three looping cinemagraphs bring the “…but only if you drink it” idea to life—turning the line into a visual metaphor: no Red Bull, no wings. Across three icy setups, the penguins try (and fail) to get the can, reinforcing the playful truth behind the message.
Shelf Strip
Icon development for in-store shelf strip signage.
Snap Lens + Sampling Prize
A playful Snap Lens stacked penguins into a timing game, where users aligned a moving line with a fixed vending-machine button. Winners received a free can from Red Bull, mailed in the campaign’s orca-themed packaging.
Peacock Pause Ad
A pause-screen takeover on Peacock extended the ice-block creative, keeping the penguin just short of a few cans of Red Bull. With viewers already paused, the visual lands longer and feels made for the moment people actually stop and look.
Study Pillar Campaign
Print: Key Visuals & Sampling
Blah blah blah blah blah blah blah blah blah blahblah blah blah blah blahblah blah blah blah blahblah blah blah blah blahblah
Digital: TikTok Interactive Ad & Snap Lens Game
Blah blah blah blah blah blah blah blah blah blahblah blah blah blah blahblah blah blah blah blahblah blah blah blah blahblah
Route 1:
Route 2:
More Digital Animations
Animations for different pillars, continuing the brand’s signature style with high-energy narratives and vibrant illustrations.
