I worked on pitching social media campaigns for three Netflix docuseries—Cocaine Cowboys, Voir, and The Life and Crimes of Billy Milligan. Each pitch explored unique content and engagement strategies tailored to the distinct storytelling of each series, leading to successful social activations across different platforms.
[Freelance ACD @ Movement Strategy]
[Freelance ACD @ Movement Strategy]
Cocaine Cowboys
A docuseries chronicling the rise and fall of Miami drug lords Willy Falcon and Sal Magluta, also known as the Cocaine Cowboys. For the social campaign, we leveraged platform trends and storytelling animations to bring their story to life in an engaging, digital-first way. I contributed to the creative direction, helping shape content that captured the high-stakes energy of the series and drove social buzz and chatter, sparking conversations and engagement.
VOIR
Netflix’s VOIR is a collection of visual essays that celebrate the history of cinema, exploring character, craft, and the moments that have captivated and challenged film lovers. I helped concept a social media campaign that brought these cinematic insights to digital audiences.
Monsters Inside
This four-part Netflix docuseries tells the story of Billy Milligan, who was arrested for a series of kidnappings and assaults in Ohio. Psychological evaluations revealed he had 24 distinct personalities, leading to a groundbreaking legal defense. As part of the social media campaign, we created digital assets that brought his complex story to life, including Twitter carousels showcasing his multiple personalities and a Nightly News-style YouTube video to deepen audience engagement.
A Nightly News YouTube video recapping the tragic events in the style of vintage news broadcasts.
