At Movement Strategy, I worked on expanding Looney Tunes’ digital presence, pitching a new TikTok strategy and providing art direction on the account for their 25th year anniversary of the highly loved: Space Jam. Along with overseeing animation production for engaging social assets to celebrate the consumer activation for this special occasion, my role included content planning for monthly campaigns for their Instagram and Twitter platforms.
[Freelance ACD @ Movement Strategy]
[Freelance ACD @ Movement Strategy]
Instagram Post & Reel
To ring in the 25th anniversary for the Space Jam movie, Looney Tunes wanted to run a consumer activation campaign, trying to get users to participate in the #TuneSquadTryouts. Participating fans could "Join the Squad" and post their attempt/tryout by recording themselves doing their best basketball trick.
Space Jam Crash - Instagram (pre-recorded) Live
The reason behind the #TuneSquadTryouts? The Nerdlucks just crash-landed in New York, and it was time to assemble a top-tier team again—with the help of user-generated content.
I helped bring this "crash landing" to life by producing a pre-recorded live segment, developing a storyboard, and providing animation notes and camera capture suggestions. Check out the final piece!
I helped bring this "crash landing" to life by producing a pre-recorded live segment, developing a storyboard, and providing animation notes and camera capture suggestions. Check out the final piece!
Space Jam GIPHY Pack
To accompany their social campaign, a GIPHY pack of animation stickers was produced for users to add to their stories and video content. I provided animation direction using existing graphics of the Looney Tunes Squad and Nerdlucks.
In-Feed IRL Posts
Monthly content consisted of Looney Tunes IRL. Depending on the storyline of the "Intern" takeover of Instagram, we composed images using 3d characters in the real world space.
Pitch Deck
I helped to work on a TikTok strategy pitch that embraced Looney Tunes’ rich character lineup, presenting multiple storytelling formats to make the brand feel fresh on the platform. The approach highlighted unique ways to feature each character, from fast-paced comedic sketches to interactive audience-driven content, ultimately showcasing the brand’s versatility in a short-form, digital-first space.
