Belmar Pharmacy sought a social rebrand to better support customers going through menopause. I collaborated with the Creative Director and Strategy team to refresh the brand’s visual identity, making it more modern and engaging. Additionally, we crafted a new social playbook, updating the voice and tone to foster stronger connections with their audience.
[Freelance ACD @ Movement Strategy]
[Freelance ACD @ Movement Strategy]
old creative + branding
Social Playbook
As part of their social rebrand, I updated the existing design language to feel more youthful and dynamic. While keeping their signature geometric elements and green tones, I introduced bold gradients and a fresh color palette for a cleaner, more modern look. This redesign complemented our new Social Playbook, which redefined their voice, tone, and engagement strategy.
Iconography
The original graphics and icons, which represented various elements of the brand’s messaging, were redesigned to be more purposeful rather than simply filling space. Clear guidelines were established for the new icons, and the client was provided with a versatile set of iconography elements for use across different digital platforms.
In-Feed Posts
New in-feed content featuring carousels, informative visuals, and timely memes was developed to engage the audience. Playful photography was thoughtfully paired with niche, yet relatable emotions, capturing the experiences of those navigating the menopausal stages of life.
Carousel
An informative carousel designed to break down various health topics in a clear and engaging way. The visual approach featured bold titles, soft radial gradients, and clean, minimal iconography for easy readability and impact.
Website (Spec Work)
Recognizing the need for a more unified digital presence, I proactively created a refreshed website proposal for the client. Their existing design was minimal and relied solely on green tones, so I reimagined the UI with a more refined layout and subtle pops of color from the Social Style Guide, all while ensuring the brand’s signature green remained central.
