At Radley Studios, I helped develop 360° campaigns for ROKA, an industry leader in ultralight eyewear and performance gear. Working closely with the Art Director and other Designers, (and occasionally leading art direction for digital campaigns) I played a key role in crafting high-quality, visually striking campaigns. The entire team collaborated directly with ROKA’s CEO, ensuring our creative approach upheld the brand’s reputation for innovation, precision, and top-tier product design.
[Designer @ Radley Studios]
[Designer @ Radley Studios]
New Product Releases
With their product collection quickly expanding, I developed responsive product page designs for their website that lived underneath the shopping ecomm block of each item. In this section we could expand on product details and features. We also developed digital and print campaigns to accompany every release.
The product below was for their Oslo model. I retouched raw images and created a cohesive campaign for the launch.
The product below was for their Oslo model. I retouched raw images and created a cohesive campaign for the launch.
mobile
desktop
e-mail
Email Campaigns
Other email newsletters included teasers for new products, details about annual events, and highlights of the products' key benefits.
Instagram Stories
We leveraged stories as a powerful storytelling tool to showcase new product releases, share the personal journeys and achievements of our sponsored athletes, and highlight the evolution of the brand over time. This approach allowed us to connect with our audience on a deeper level by presenting both the products and the people behind the brand in an engaging, narrative-driven way.
Valentines Day Digital Campaign
We launched a digital Google Ads campaign for Valentine’s Day, showcasing eyewear with rose gold lenses. The campaign was supported by an email newsletter featuring models wearing the frames, with direct links inviting viewers to shop. The imagery incorporated delicate petals to complement and contrast with the rose gold lenses.
email
Homesite Takeover
Digital ads were developed to skin the homepage of sports-centric websites, with various media placements spotlighting ROKA’s signature wetsuit, the Maverick X. I utilized a combination of bold graphics and editorial photos to tell the wetsuit’s story, incorporating a sponsored athlete to emphasize its performance and quality.
Swimsuit Product Page Design
Responsive web pages were designed to provide in-depth information about the products on the eCommerce site, highlighting their unique features and benefits. Each page was carefully crafted to expand on key details, ensuring potential buyers could easily compare and understand the differences between products. The goal was to create an informative, user-friendly experience that helped customers make more informed purchasing decisions by clearly outlining product specifications, materials, and performance features.
Print
Print ads featured in prominent magazines such as USA Triathlon, Triathlete Magazine, Men's Journal.
